Google Trees
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38
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2020 - ongoing
Client
Tobias Nolte
Tobias Nolte
Andrew Witt
Andrew Witt
Olivia Heung
Olivia Heung
Rieder GmbH
Rieder GmbH
aboycalled7daysisaweekend
aboycalled7daysisaweekend
Research
Research

Google Trees is a joint proposal by Certain Measures, Clement Valla and Typico GmbH to produce a life-size fabricated tree from Google Earth. The ubiquitous software translates trees into very simple 3D models in surprising ways-transforming trees into simple surfaces and volumes. These forms are the result of a complicated process engineered by Google. Data and photographs are parsed and recombined to produce a new navigable 3D world. The forms are optimized for viewing on screen and being transmited over a network-highly compressible illusions that practically any computer can display with minimal resources.The trees are a new typology, a new type of illusion for our current on-screen age. They result from near-automated picture making processes so they look strange to human eyes. These strange forms are passing too, like superceded by tomorrow's new pictures.

Team
Tobias Nolte
Andrew Witt
Olivia Heung
Rieder GmbH
Typico GmbH
Clement Valla
aboycalled7daysisaweekend
Research
Collaborators
Founder
Tobias Nolte
Founder
Andrew Witt
Art Director
Olivia Heung
Rieder GmbH
Typico GmbH
Clement Valla
Photography
aboycalled7daysisaweekend
Research
Research Topics
Urban Futures
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