Certain Measures is a creative and strategic design office that combines imagination and evidence to design the architecture, experiences, and products of the future. We work with forward thinking people, companies, institutions, and government agencies to imagine and prototype an optimistic version of the world.
Andrew Witt
Boston, USA
Tobias Nolte
Berlin, Germany
Bryan Ortega-Welch
San Francisco, USA
Gavin Ruedisueli
Boston, USA
George Guida
Boston, USA
James Yamada
Boston, USA
Martin Fernandez
New York City, USA
Olivia Heung
Berlin, Germany
Scott March Smith
Philadelphia, USA
I just think goodness is more interesting... Evil is constant. You can think of different ways to murder people, but you can do that at age five. You have to be an adult to consciously, deliberately be good – and that’s complicated.

- Toni Morrison
Awards & Recognition
Prototyping the Future
Beyond Bauhaus
Applied Innovations
Zumtobel Awards
Young Professionals
Zumtobel Awards
Berlin, Germany
Centre Pompidou
Paris, France
Clients, Partners, and Collaborators
researcH topics